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This year Staropramen celebrates the 150th anniversary of brewing a perfectly balanced beer.

For the last century and a half this beer stood as the symbol of Prague brewing tradition, but also as the symbol of living a perfectly balanced life; a life in which finding a way to balance commitments and pleasures makes all the difference.

Therefore, in 2019 Staropramen proudly presents “Every Moment Counts”, an anniversary campaign that focusses on time as the most valuable currency. Because as long as we make every moment count – in brewing or in life – we will always be able to achieve the perfect balance.